Pro Lure Australia
What is Pro Lure?
Designed and crafted in South Sydney, NSW, Pro Lure stocks and supplies a range of expertly designed and developed lures and fishing equipment for a modern generation. The website needed to feature 32+ products, and filters through over 235 stockists.
Challenge
- The website is outdated and is not optimised for mobile or desktop devices.
- Limited content and low quality, inconsistent design elements.
- Restricted product filtering functionality.
- Unorganised product listing.
- No clear path for online sales resulting in frequent cart abandonment.
Solution
Our team designed and developed a high-performance e-commerce platform using WordPress, customised to meet Pro Lure’s needs.
The project included:
01
A fully updated and responsive design ensuring a seamless experience across devices.
02
Interactive “Store Locator” that allows users to search for nearby retailers, improving accessibility.
03
A one-page checkout process to reduce cart abandonment.
04
The website is SEO-friendly, featuring optimised content, clean URLs, fast load speeds, mobile responsiveness, structured data, and improved internal linking for better search rankings.
05
Seamless integration with marketing applications for lead conversion.
