Claycups

Claycups is an Australian brand known for their eco-friendly reusable coffee cups. We teamed up with them to refresh their online store—making it more modern, user-friendly, and easier to shop than ever before.

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Here are the challenges we faced when redesigning the website.

  • The previous website design was dated and didn’t reflect the quality or aesthetic of the brand
  • Excessive white space left pages feeling empty and underutilised
  • Product listings were hard to navigate
  • The website was unable to guide users smoothly through the shopping process, resulting in missed sales.
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We delivered a sleek, redesigned website that makes shopping with Claycups effortless and enjoyable. Key improvements included:

01. A clean, modern design that reflects the brand’s eco-conscious and stylish identity

02. User-friendly product listings with clear visuals, categories, and filters for easier browsing

03. A streamlined shopping experience to guide users from product discovery to checkout

04. Fully responsive layout for a smooth experience on desktop, tablet, and mobile

05. Better use of space to create a visually balanced and engaging site

06. Improved structure and layout to support better engagement and conversions

07. SEO-friendly setup to help boost visibility and attract more customers online